01 / EaseMyTrip · Brand film
Some gifts can't
be couriered.
A Raksha Bandhan story about growing up, moving away, and choosing to show up. Travel becomes the way back to the people who matter.
- Organic likes
- 240+
- Organic shares
- 330+
- Concept to execution
- 72 hours
The human insight
Childhood Rakhi meant a shared home, little arguments, and sweets. As siblings move to different cities, the ritual becomes a parcel. The idea asks a simple question: what if this year, you arrived instead?
My role · Creative direction
I owned the concept and creative direction from the initial idea through execution. I led the emotional narrative and brand connection, with video-editing support from my team, bringing the film together in 72 hours.
The creative decision
Put the sibling relationship before the travel pitch. EaseMyTrip enters as the companion that helps close the distance, giving the brand a natural place in the story rather than interrupting it.
330+ organic shares: a story people chose to pass on, not just like.
Reported campaign results. The 72-hour timeline covers production, not the engagement measurement period.
Read the campaign copy
Bachpan mein Raakhi ka matlab tha
ek ghar, thodi nok-jhok, mithaai aur apno ka saath.
Phir bade hue, sheher alag ho gaye... aur Rakhi courier hone lagi.
Par har cheez parcel mein nahi bheji ja sakti.
Is baar, agar mumkin ho, toh khud pahunch jaana.
Shayad tumhara aana hi sabse khoobsurat gift ho.
Is Rakshabandhan, faasle thode kam karna.
Aur apno tak ke har safar mein, saath hai aapka apna saathi.
EaseMyTrip - Bharat ka Travel App 🇮🇳
Wishing you a very Happy Raksha Bandhan
